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Here’s how I became the #1 Popcorn Teacher on the internet:

 

Hey, I’m Zach

(and I’m glad you’re here.)

Let me tell you how a business trip to Chicago changed my life and led to 3 million in popcorn sales…

I was between a rock and a hard place…and the rock was winning.

A few short years ago, I was working an office job, hating life, and busting my tail for the boss so he could take his family to Europe, Mexico, or the Caribbean a few times a year.

Even worse, my industry was in a slump. We could see layoffs coming and I wasn’t sure if I would have a job from one week to the next.

I went on a business trip to Chicago.

Below my hotel window, I saw a little store with a GIANT line.

“Must be the Grand Opening” I thought.

So I went to my meetings without another thought. That afternoon I looked out my window and the line was wrapped around the block.

 

It got me curious, so the next day after work, I went over and stood in that very same line for an hour and a half.

I struck up a conversation with the manager and found out that they had a line every day for their little popcorn shop and were making over 4 million a year!

My ears perked up, I asked him a million questions, then rushed home and started to do my research.

What I found out about the Gourmet Popcorn Business blew me away.

Garretts Popcorn is now a household name, but their story wasn’t unique.

I did my research and found out there were literally dozens of small, mom and pop operators doing this (and making crazy money) across the country. 

There were also regional operators like Double Good, PopInsanity, Garretts and Candyland each making millions a year. I was immediately HOOKED.

Why?

  1. They had shockingly successful businesses generating tons of revenue (Hell yea for revenue!).
  2. The competition was fragmented and weak. With no national competitors, each area had a few mom and pop shops raking in the serious dough with just average popcorn.
  3. They had incredible freedom-based lifestyles. I had talked with a few other “successful entrepreneurs” in other industries who were “successful” in terms of revenue…but their entire lives were spent working and they had no time for anything else (one even bragged that he missed his niece’s birth). What’s the fun in that?  They weren’t “rich” in the traditional sense but they got to do what they wanted every day and go where they please. That’s my definition of rich (Total time + location freedom).

I knew I HAD to get involved.

I had absolutely no idea what I was doing (starting from complete scratch with no experience and no plan) and spent months trying to “figure it out”.

Finally, I bought some SUPER USED equipment and set up a pop-up tent at an event to take the plunge.

The total cost was just under $3200, BUT my little pop up did over $1200 in revenue during the first day and I was OVER the moon.

I couldn’t believe it. I was so freaking excited as people were paying to eat my delicious popcorn and giving glowing reviews.

Then we decided to open a store.

We worked hard on that first shop and when we finally opened the doors….

 

Nobody came….

That’s right. Crickets.

 I struggled for months to figure out the problem.

I wanted to be a successful popcorn maker with lines around the block. What had I done wrong?

So, like a crazy person…I obsessed.

After hundreds of hours of research, I got in my car and visited dozens of popcorn shops all across the country. 

I grilled owners to tap into their best tips, secrets, and methods. 

Took the best of what I learned and implemented, tweaked, tested and put my own spin on it.

Sort of like a mad scientist (of Popcorn).

It worked.

Sales Exploded.

That year, our busiest day was $12,541.

Word spread about our little shop as we perfected our recipes and sales techniques. 

I finally started to see the big picture. I realized that getting more customers was all about:

  • Making your popcorn and packaging Super High Quality (to command a premium price)
  • Understanding the Science of Selling (to increase cart size)
  • Establishing yourself as the perfect solution to someone’s problem.

It became so popular we had to open three more stores!

 

Why am I sharing this with you?

Is it to tell you how amazing I am so I can give a little bow?

Yes.

Just kidding.

I’m sharing this with you for inspiration as to what is possible with popcorn (I’m not saying you are going to make millions overnight but it all starts with that first sale right?).

Did I make plenty of mistakes along the way? You bet! 

It wasn’t all rainbows, fuzzy kittens and huge sales days. BUT…It’s all about BABY STEPS and having a STEP-BY-STEP system to teach you exactly how to be successful with popcorn.

My entire business (heck life) changed as a result of discovering that popcorn shop in Chicago. And trust me as much as I wish I did, I don’t have any superpower (I’m not even that good at sales…).It’s just about knowing what works.

Fast forward (and this is where things get even crazier)

Sales were exploding as we applied our winning formula and we started getting dozens of franchise requests per month.

We decided to give it a try…

We helped franchisees open 16 more stores in places like Tokyo, Taipei, Hong Kong, and Cairo. With lines out the door!

In a short time I had five unsolicited offers to buy the business.

I loved selling Popcorn and I loved my newfound freedom even more, so I had no intention of selling until I got an offer so good I’d have been crazy not to take it. 

I went from 0-7 figures in popcorn sales BEFORE I started teaching online courses (VERY important to point that out).

Now I help people build their own popcorn dreams with our Proven Step-by-Step System. I also Sell recipes and all the training you need to get started.

But the thing I’m most proud of (besides making the best Brown Butter on the planet) is my thousands of happy customers all over the world.

And that’s the story in a quick nutshell.* Pumped to have you here.

-Zach

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These are the EXACT steps KuKuRuZa used to go from $0 to over $3,000,000 in popcorn sales (And Open 16 Gourmet Popcorn Shops Around The World)

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