Learning to Build a Gourmet Popcorn Business From the Ground Up? Here are the Dos and Dont’s.
Many people would like to Start a Gourmet Popcorn Shop, and for good reason. It’s fun, profitable and reasonably easy all things considered.
As you probably know, Margins are high on popcorn, it smells great and of course, is fun to make.
What many aspiring Popcorn Shop owners don’t realize is it takes a bit of work to get it right.
I know because when I started KuKuRuZa Gourmet Popcorn we thought it would be an instant hit with lines down the block. What we discovered was that it takes some great flavors, solid packaging and unique positioning to sell gourmet popcorn at a high price point.
We used to sell Gourmet Popcorn Franchises in Japan, the Middle East, and even Egypt. People bought franchises and loved the experience, but what we realized is they didn’t want to keep paying us for every sale they were making and training they had already received.
At Kukuruza, we no longer offer franchises, instead, we came up with something better.
We switched to a training, recipes and license model. Let me explain.
Some people getting into the highly profitable gourmet popcorn business just want training on how to open their own store with their own brand.
Now we offer that with Popcorn Academy Pro The #1 Program In The World for Opening Your First Gourmet Popcorn Shop. The Business Plans, Equipment Guides, and Step-By-Step Blueprint We Used to Open 16 Popcorn Shops in 5 Countries!
Next, we kept getting people asking us for our AMAZING recipes! Many of these folks already had thriving Gourmet Popcorn Shops and were making their own Gourmet Popcorn flavors but they weren’t really skyrocketing sales the way they had hoped. They came to us and said “Hey, could we use your awesome flavors to expand our business and get customers coming back over and over (and over)?
Most companies spend close to $5,000 PER RECIPE to have them made in a flavor lab. IT’S CRAZY!
We had over 100 Gourmet Popcorn Recipes just sitting on the shelf.
We said “Why not?” and put together 3 recipe guides Including KuKuRuZa Classics, Our Signature Series, and the Profitable Holiday series! Now you can buy a series individually or all three series as a pack for WAY less than you would pay to have them made in a flavor Lab!
Whether you want to make the best Gourmet Popcorn at home, or you are looking to enter the popcorn business and sell them for profit. We now offer close to 100 original recipes at a steep steep discount.
Finally, people were requesting KuKuRuZa Stores. They wanted to Open our Brand all around the world (over 190 requests at time of writing) and we had to figure out a way to make it work. I couldn’t spend all my time flying around the world training people and helping them with colors, packaging, branding, and recipes.
So we came up with a plan. Why not offer owners all fixings without the fluff?
Now people who want to own a Kukuruza store can simply take the online training and buy a yearly license which allows them to use our name, colors, packaging, branding, and imagery for their popcorn!
If this is something you’re interested in, I would recommend you start with Popcorn Academy Pro, where you will learn the basics of starting and running a popcorn shop. Then, snag a license and you are all set!
This model is meant to give you the freedom and flexibility to pay for only what you want, whether that is training, recipes or a license to open a KuKuRuZa Store.
